Redha Alayesh العربية

Contact

How to reach me.

Redha Alayesh, marketing consultant, Riyadh, Saudi Arabia. One address for everything personal, and one route for consulting, which goes through BMD.

Routing

Where each thing goes.

Consulting

Building or repairing a marketing department goes through BMD, because that is the business that does the work and invoices it. Start there, or send a WhatsApp, and it reaches me either way.

Speaking

Workshops, keynotes and podcasts, in Arabic or English. r@redhaalayesh.com or WhatsApp, with the date, the room, and who is in it. Those three lines get a faster answer than a page of context.

Press

Quotes, interviews and comment on marketing in Saudi Arabia and the Gulf. Same address, with your deadline in the subject line, or WhatsApp if the deadline is today. The bio on the About page is the approved one, and it is written to be pasted. Guest posts are generally fine.

Disagreement

If something I published is wrong, tell me and show your working, by email or on WhatsApp. That message gets read first. It is the one kind I have never regretted opening.

A quick question

WhatsApp. Best for one question with a short answer. If it needs a document, a deck or a thread, send it as email instead, because that is where it will end up anyway.

In fairness to both of us

What I will say no to.

Not to be difficult. So you do not spend a week waiting for an answer you can already predict. I am happy to talk with a company of 50 to 250 people, or one selling more than 10M SAR a year. Outside that, the list below is the honest version.

  • General strategy calls, unpaid edits, and "just twenty minutes to pick your brain".
  • Link exchanges, and anything with the word "collaboration" and no specifics under it.
  • Running campaigns, buying media, or managing social accounts. That is agency work and I am not an agency.
  • Advisory with no scope. Advisory itself is fine, equity as part of the pay is fine, and I am selective about the companies.
  • Reviewing a deck under NDA before there is anything to review.

Response

When you will hear back.

Sunday to Thursday, usually within two working days. If a week passes, the email did not arrive or it landed in the wrong place. Send it again rather than assuming a verdict.


Elsewhere

Where else I publish.

Long video

YouTube

Marketing breakdowns, in Arabic. 60 of them so far.

Professional

LinkedIn

Where most of the consulting conversations start.

Short video

TikTok

The same arguments, compressed.

Message

WhatsApp

For a short question. Anything with an attachment is better as email.