Redha Alayesh العربية

Now

What I am doing now.

Redha Alayesh, marketing consultant, Riyadh, Saudi Arabia. This page holds everything time-sensitive so the About page can stay still.

Updated: 2026-08-20

Building

BMD, and nothing else.

BMD is the only business I run. Everything else I started is closed, and that was the decision rather than the accident. Current work is the same shape it has been: the marketing function inside Saudi and Gulf companies, structure first.

Writing

A book, and a newsletter.

The book is Building Marketing Department. It is not finished, and I am working on it.

The newsletter is Second Opinion, fortnightly, in Arabic and English written separately. One marketing decision per issue, with a verdict.

Publishing

Arabic video, mostly.

Marketing breakdowns on YouTube, in Arabic, with the short versions on TikTok and Instagram. The room they are recorded in is a desk, a laptop and one microphone, and that is on purpose.

Redha Alayesh at a plain desk with a laptop and a microphone on a boom arm, the room where the Arabic videos are recorded.
Where the Arabic videos get made

Where

Riyadh, Saudi Arabia.

Based in Riyadh. The work takes me back to the Eastern Province and to Jeddah most months, and out into the wider Gulf sometimes.

Not doing

The list that keeps this one short.

  • Starting anything new. Three closures bought me the right to say that plainly.
  • Fractional CMO retainers in my own name. That work happens under BMD, and not necessarily with me in the chair.
  • Agency work of any kind.

If this page is more than a few months stale, the date at the top is the thing to trust, not the content under it.