Teach after you are paid, not before
Teaching is a level of mastery, the one after getting paid. Teach too early and the questions have nothing to land on.
Writing
An essay that does not argue is content.
Redha Alayesh is a marketing consultant in Riyadh, Saudi Arabia, founder of BMD, and he has worked with 40+ marketing departments. His essays live here, in English and Arabic. Six of them so far.
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The teams that improve are not the ones with the biggest archive of screenshots. They are the ones who stole the mechanism and left the costume on the floor.
The three levels of motivation are not a ladder
Survival, reward and autonomy are not floors you climb. They are three contracts, and every job runs all three at once.
Success is multiplied ability
The asset is being able to produce the next result without starting from zero. If you follow the long clock, you will refuse some of the short ones.
I finish the research before I write the first prompt
Reviewing a draft is a comparison. Without a standard, the only thing left to compare against is whether it reads well.
I spend a month on a company before I agree to work with it
The only marketing claim a buyer can verify is whether you understand his business better than he does.
One marketing decision, taken apart, every second Sunday.
The numbers I would ask for, the verdict I would give, and where I might be wrong. Written separately in Arabic and English.
Free. Every second Sunday. What you get, and what happens to your address.