I spend a month on a company before I agree to work with it
The only marketing claim a buyer can verify is whether you understand his business better than he does.
Writing
An essay that does not argue is content.
Redha Alayesh is a marketing strategist in Riyadh, founder of BMD, behind which are 40+ marketing departments. His essays live here, in English and Arabic. One of them so far.
One marketing decision, taken apart, every second Sunday.
The numbers I would ask for, the verdict I would give, and where I might be wrong. Written separately in Arabic and English.
Free. Every second Sunday. What you get, and what happens to your address.