Workshops, panels, and podcasts, in Arabic or English, for businesses in
Saudi Arabia and the Gulf. The subject is the one I consult on: a marketing
function with a name beside the number.
Six subjects. Each one is already in a workshop or an episode below. If
the room needs something else, I will say so before I accept.
Building the marketing department.
The structure comes before the campaigns. Who owns the number, and what
has to exist before anyone is hired.
Marketing that sells, and marketing that stays busy.
The difference is a number with a person's name on it.
The numbers before the spend.
Three figures worth knowing before a riyal goes out, and how to tell a
clarity metric from a vanity one.
What to do before you hire.
The lean structure for a business under 50 people, and whether a young
company should hire a marketer yet.
A strategy on one page.
Two channels, and one review cycle, so the page stays a working document.
Personal branding and a professional digital presence.
What to put in public so the right people, and the right organizations,
can find the work.
Engagements
Where I have spoken.
Newest first. The Rowad AlUla line is mentoring, not a talk.
The room, Fatat Al-Ahsa AssociationDay 4 workshop, 9 September 2026
· Workshop
Personal Branding and Building a Professional Digital Presence
Fatat Al-Ahsa Association, in Al-Ahsa. Day 4 of their program.
A professional digital presence that puts participants in front of
the right opportunities, people, and organizations.
Personal branding, a professional reputation, LinkedIn, how to
present experience, a network, reaching employers, and what to do
with little experience yet. Each person left with a headline, a
bio, a profile, three content ideas, a target list, and a
networking message. AI was used to review the profile, suggest
edits, draft ideas, personalize the message, try it on a simulated
recipient, and read the presence the way an employer would.
The organizer's poster
· Workshop
The First Marketing Unit
A workshop for businesses under 50 employees. Jadah 30, Social
Development Bank, in Al-Ahsa. 7:30 to 9:00 PM.
Covered: the current pattern and what it costs a small business, what
a marketing unit is, three numbers before any riyal, a one-page
strategy, the structure before hiring, and two channels with one
review cycle.
Abaad Business Incubators and Accelerators. Al-Mulhem Admin Tower,
Al-Ahsa. 8:00 PM. A 60-minute talk, then 30 minutes of questions.
The evening was free.
How to Design a Business Model That Attracts Investors
StartSmart Competition entrepreneurship tour in Al-Khobar. The
session was at the Monsha'at Center. Monsha'at and the Innovation
Center were the hosting partners, and Community Jameel supported
it. 6:00 to 9:30 PM. I was a guest speaker, on my experience as an
entrepreneur, alongside Jack Jendo of Brain Digits.
Startups House (Bayt Al Monsha'at), with the Royal Commission for
AlUla. I mentored the cohort. Sessions on 7, 11, and 17 September
2025. This was not a stage talk.
· Panel
Al-Ahsa Chamber
A panel at Sanad Association's workshop at the Al-Ahsa Chamber.
On the panel with me: Fatat Al-Ahsa Association and Numu Association.
Send the event, the date, the city or that it is online, who will be in
the room, the format, and the topic. A workshop, a keynote, a panel, or a
podcast, in Arabic or English. Those lines get a faster answer than a page
of context.
Sunday to Thursday, usually within two working days.
Bio · copy this
Redha Alayesh (رضا العايش) is a marketing consultant from Al-Ahsa, Saudi
Arabia, based in Riyadh. He is the founder of BMD, a consultancy that builds
and repairs the marketing function inside Saudi and Gulf companies; he has
worked with 40+ marketing departments, including IBM, Ithra, Alyaseen Agri,
the Saudi Esports Federation, Withgrowth and Riyadh Combat Club. Before
consulting he built and closed three companies, at a cost of more than
$300,000 of his own money. He writes and publishes in Arabic and English.
