Cadence
Every second Sunday. If there is nothing worth a verdict that fortnight, nothing is sent.
Second Opinion
You already have a marketing opinion. This is the second one.
Second Opinion is a fortnightly newsletter by Redha Alayesh, a marketing strategist in Riyadh. One marketing decision, taken apart, with a verdict at the end.
Every issue takes one decision a marketing leader actually has to make. Not a trend, not a news roundup, not five tools you should try. One decision, of the kind that gets argued about in a room and then made badly because nobody wants to be the person who asked for the numbers.
Each issue runs in the same four parts, because the format is the argument:
- The decision. Stated in one sentence, the way it would be put to you.
- The numbers I would ask for. Usually three. Usually ones nobody has.
- The verdict. Under ten words. No hedging in this part.
- Where I might be wrong. The condition that would flip the verdict.
The details
Cadence, languages, and what happens to your address.
Languages
Arabic and English, written separately from the same argument. Never machine-translated. You get the one you signed up in.
Archive
Issues are published on this site, not on a newsletter platform's subdomain.
Your address
Held to send you the newsletter and nothing else. Never sold, never rented, never used to build a lookalike audience. The full version.
Leaving
One click at the bottom of every issue, no question asked in between.
Subscribe.
You will get one confirmation email straight away. Click the link in it or nothing else arrives.
Free. Every second Sunday. What you get, and what happens to your address.
Not the same thing
This is my newsletter, in my own voice, and it argues. The consulting method sits separately at buildingyourmarketingdepartment.com, and subscribing here does not put you in a sales sequence for it.